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How Can Retailers Reduce Perceived Risk for Second-Hand Online Shopping? Exploratory Analysis and Suggestion of a New Theoretical Framework

Author

Listed:
  • Marjolaine Bezançon
  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Emmanuelle Le Nagard

    (ESSEC Business School)

Abstract

Despite the influence of perceived risk on the decision to buy a second-hand product, very few studies address the issue of risk reduction for a second-hand purchase. In this study, we focus on the influence of product or situational cues controlled by online second-hand dealers on perceived risk. While the literature review suggests using the signaling theory's framework to study the reduction of perceived risk for a second-hand online purchase, an exploratory qualitative study leads us to consider a new theoretical framework that combines signaling theory with the "laws of sympathetic magic" and thus takes into account the specificities of a second-hand purchase.

Suggested Citation

  • Marjolaine Bezançon & Denis Guiot & Emmanuelle Le Nagard, 2013. "How Can Retailers Reduce Perceived Risk for Second-Hand Online Shopping? Exploratory Analysis and Suggestion of a New Theoretical Framework," Post-Print hal-01651182, HAL.
  • Handle: RePEc:hal:journl:hal-01651182
    as

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