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Les Facteurs Explicatifs de la Prédisposition des Entreprises Prestataires à Co-créer un Service B2B

Author

Listed:
  • Elodie Rivier

    (ESSCA Research Lab - ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

  • Paul Valentin Ngobo

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

La co-création, c'est-à-dire l'implication des clients dans les phases de création de nouveaux produits, est de plus en plus considérée comme une stratégie efficace pour améliorer le taux de réussite de nouveaux services. Cependant, de nombreuses entreprises demeurent réticentes à co-créer avec leurs clients. Dès lors une question se pose : pourquoi certaines entreprises sont-elles plus disposées à co-créer des services alors que d'autres le sont moins ? Les résultats d'une étude quantitative menée auprès de 175 prestataires de services indiquent que les principaux facteurs explicatifs de la prédisposition à co-créer sont les bénéfices-clients attendus par une entreprise. La perception de ces bénéfices-clients est essentiellement influencée par les facteurs relationnels tels que les outils collaboratifs et la confiance inter-organisationnelle.

Suggested Citation

  • Elodie Rivier & Paul Valentin Ngobo, 2016. "Les Facteurs Explicatifs de la Prédisposition des Entreprises Prestataires à Co-créer un Service B2B," Post-Print hal-01620180, HAL.
    • Handle: RePEc:hal:journl:hal-01620180
    DOI: 10.1177/0767370116630931
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    Cited by:

    1. Laurent CARPENTIER & Aurély LAO, 2021. "Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 212-221, August.

    More about this item

    Keywords

    Co-création; innovation de services; services B2B.;
    All these keywords.

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