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Gamification, a Lever to Improve the efficiency of Online Surveys
[La gamification, un levier d'amélioration de l'efficacité des enquêtes en ligne]

Author

Listed:
  • Loïc Jeanneret

    (HES-SO - Haute Ecole Spécialisée de Suisse Occidentale)

  • Cédric Baudet

    (HES-SO - Haute Ecole Spécialisée de Suisse Occidentale, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon)

  • Francesco Termine

    (HES-SO - Haute Ecole Spécialisée de Suisse Occidentale)

Abstract

The response rate is a key element in the measure of the efficiency of an online survey. However, studies conducted in this field report a decrease in this rate. This can be explained, mainly by the respondents' overexposure to online surveys. We will present the impact of gamification on the efficiency of an online survey by comparing a standard online survey generated on a public existing survey software and a gamified survey generated on a custom software we developed. Our results confirm a slight improvement of the response rate and lead us to believe that it is judicious for practitioners who create surveys, as well as researchers in this field, to take the mechanisms of gamification in consideration for their future work especially as they do not influence the relevance of the results.

Suggested Citation

  • Loïc Jeanneret & Cédric Baudet & Francesco Termine, 2017. "Gamification, a Lever to Improve the efficiency of Online Surveys [La gamification, un levier d'amélioration de l'efficacité des enquêtes en ligne]," Post-Print hal-01588827, HAL.
    • Handle: RePEc:hal:journl:hal-01588827
    Note: View the original document on HAL open archive server: https://univ-lyon3.hal.science/hal-01588827
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