IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this paper

Retailing for immigrant kids: childhood memories and the interplay between retailing, identity formation and wellbeing

Listed author(s):
  • Christel De Lassus

    ()

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Virginie Silhouette-Dercourt

    ()

    (CEPN - Centre d'Economie de l'Université Paris Nord - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

Registered author(s):

    Abstract Purpose: The aim of this paper is to focus on the role of retailers in the identity construction of immigrant children. Methodology: By means of phenomenological interviews and using a semiotic interpretation of the discourses of immigrant young adults about their childhood memories, we underline the importance of retail environments in the formation of an “in-between” identity. Findings: The paper shows that “from here” and “from there” shopping environments are not only socialization agents but are an intricate part of the identity formation process of immigrant children, who have to manage the “pushes” and “pulls” of their filiation and affiliation groups, from an early age up until entry into adolescence. By using transcultural psychiatry to understand these processes better, retailers can contribute to the construction of a harmonious identity and can increase immigrant children’s well-being, thus building a long-term relationship. Originality: This study addresses an under-researched area in the retail literature, investigating the role of retailers in the identity construction of immigrant children from 0 to 12 years old. It provides recommendations for building a long-term relationship with these consumers in terms of store layout, furnishing and decoration of corners, visual communication and digital in-store innovations.

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below under "Related research" whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Paper provided by HAL in its series Post-Print with number hal-01583280.

    as
    in new window

    Length:
    Date of creation: 16 Sep 2017
    Publication status: Published in Kids and Retailing Colloquium in Bordeaux, France,, Sep 2017, bordeaux, France. Kids and Retailing Colloquium in Bordeaux, France,, 2017
    Handle: RePEc:hal:journl:hal-01583280
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-01583280
    Contact details of provider: Web page: https://hal.archives-ouvertes.fr/

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01583280. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.