IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this paper

Identifying and understanding value sources while interacting with in-store SSIT (Self-Service Information Technologies)
[Identifier et comprendre les sources de valeur dans l’interaction avec les SSIT (Self-Service Information Technologies) en magasin]

Listed author(s):
  • Armelle Glérant-Glikson

    ()

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Feenstra Florence

    ()

Registered author(s):

    In-store SSIT expansion is part of the phygital evolution in retail, where consumer information search becomes an interactive experience. Analyzing traditional and emerging interfaces according to their different decision aid functions and interactivity types, this study provides a categorization assisting the choice between connected/unconnected SSITs. An experiment with eight SSITs shows that creating value is not always a clear process, highlighting the cognitive, physical, social and time-related costs. Although the functional value is common, shoppers assess unconnected SSITs according to the social and sensory impressions that they experience; likewise they assess connected SSIT according to a relational perspective, both real and virtual. This study shows that purchasing behavior ambiguity lies between the need for autonomy and for human relationship.

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below under "Related research" whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Paper provided by HAL in its series Post-Print with number hal-01569108.

    as
    in new window

    Length:
    Date of creation: Jun 2017
    Publication status: Published in Décisions Marketing, Association Française du Marketing, 2017, pp.47-66
    Handle: RePEc:hal:journl:hal-01569108
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-01569108
    Contact details of provider: Web page: https://hal.archives-ouvertes.fr/

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01569108. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.