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Lost in translation: When luxury consumption reveals temporarly expatriated consumer's cultural adjustment to the United Arab Emirates
[Lost in translation : la consommation de luxe comme révélateur de l’ajustement culturel du consommateur temporairement expatrié aux Émirats Arabes Unis]


  • Cécile Chamaret

    (i3-CRG - Centre de recherche en gestion i3 - Polytechnique - X - Université Paris-Saclay - CNRS - Centre National de la Recherche Scientifique)

  • Béatrice Parguel

    () (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)


This article considers the behavior of temporarly expatriated consumers in the luxury market in the United Arab Emirates as an indicator of their acculturation process. It studies the influence of the length of expatriation on luxury consumption. Results of both qualitative and quantitative studies conducted on French temporarly expatriated consumers show that temporarly expatriated consumers initially experience a “honeymoon” phase, followed by a “peripheral adjustment phase” phase in which the distance to the local market diminishes as the expatriation lasts.

Suggested Citation

  • Cécile Chamaret & Béatrice Parguel, 2017. "Lost in translation: When luxury consumption reveals temporarly expatriated consumer's cultural adjustment to the United Arab Emirates
    [Lost in translation : la consommation de luxe comme révélateu
    ," Post-Print hal-01568904, HAL.
  • Handle: RePEc:hal:journl:hal-01568904 Note: View the original document on HAL open archive server:

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    References listed on IDEAS

    1. Youssef M. Abu Amuna & Mazen J. Al Shobaki & Samy S. Abu Naser, 2017. "Strategic Environmental Scanning: an Approach for Crises Management," Post-Print hal-01567731, HAL.
    2. Mazen J Al Shobaki & Samy S Abu Naser & Youssef M Abu Amuna & Suliman A El Talla, 2017. "Impact of Electronic Human Resources Management on the Development of Electronic Educational Services in the Universities," Post-Print hal-01500357, HAL.
    3. Samy S. Abu Naser & Mazen J. Al Shobaki & Youssef M. Abu Amuna & Suliman A. El Talla, 2017. "The Reality of Electronic Human Resources Management in Palestinian Universities from the Perspective of the Staff in IT Centers," Post-Print hal-01516216, HAL.
    4. Asri Ahmad Sammoudi, 2016. "Measuring the Effect of Organization Structure on the Institution¡¯ Performance Efficiency: Empirical Study, Elicited from the Reality of the Palestinian Ministry of Education and Higher Education," International Journal of Social Science Studies, Redfame publishing, vol. 4(10), pages 48-60, October.
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