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Lost in translation: When luxury consumption reveals temporarly expatriated consumer's cultural adjustment to the United Arab Emirates
[Lost in translation : la consommation de luxe comme révélateur de l’ajustement culturel du consommateur temporairement expatrié aux Émirats Arabes Unis]

Listed author(s):
  • Cécile Chamaret

    (i3-CRG - Centre de recherche en gestion i3 - Polytechnique - X - Université Paris-Saclay - CNRS - Centre National de la Recherche Scientifique)

  • Béatrice Parguel


    (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

Registered author(s):

    This article considers the behavior of temporarly expatriated consumers in the luxury market in the United Arab Emirates as an indicator of their acculturation process. It studies the influence of the length of expatriation on luxury consumption. Results of both qualitative and quantitative studies conducted on French temporarly expatriated consumers show that temporarly expatriated consumers initially experience a “honeymoon” phase, followed by a “peripheral adjustment phase” phase in which the distance to the local market diminishes as the expatriation lasts.

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    Paper provided by HAL in its series Post-Print with number hal-01568904.

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    Date of creation: 2017
    Publication status: Published in Décisions Marketing, Association Française du Marketing, 2017, pp.89-106.
    Handle: RePEc:hal:journl:hal-01568904
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