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Is Googlizing polluting ? The difficult emergence of stewards for low-carbon transition on the search engine market
[Googliser, c’est polluer ? La difficile émergence d’acteurs au service de la transition bas carbone sur le marché des moteurs de recherche]


  • Julie Bastianutti

    () (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - Université de Lille, Sciences Humaines et Sociales - CNRS - Centre National de la Recherche Scientifique - UCL - Université catholique de Lille)

  • Cécile Chamaret

    (i3-CRG - Centre de recherche en gestion i3 - Polytechnique - X - Université Paris-Saclay - CNRS - Centre National de la Recherche Scientifique)


The value proposition of ecological search engines is based on conducting online research that is respectful of the environment. Our study highlights two contrasting models. On the one hand, some agents promise to reduce energy consumption or CO2 emissions directly as a result of having to more effective technology. On the other hand, there are agents who propose to compensate CO2 emissions due to online research by supporting reforestation associations or by buying Carbon Credits. We show that the multiplication of initiatives and legitimacy issues have led to difficulties. Generating networks effects and an ability to legitimate an ecological positioning in the eyes of partners and users appear to be key success factors for these initiatives.

Suggested Citation

  • Julie Bastianutti & Cécile Chamaret, 2017. "Is Googlizing polluting ? The difficult emergence of stewards for low-carbon transition on the search engine market
    [Googliser, c’est polluer ? La difficile émergence d’acteurs au service de la tra
    ," Post-Print hal-01567958, HAL.
  • Handle: RePEc:hal:journl:hal-01567958 DOI: 10.3917/eh.086.0125 Note: View the original document on HAL open archive server:

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    References listed on IDEAS

    1. Youssef M. Abu Amuna & Mazen J. Al Shobaki & Samy S. Abu Naser, 2017. "Strategic Environmental Scanning: an Approach for Crises Management," Post-Print hal-01567731, HAL.
    2. Mazen J Al Shobaki & Samy S Abu Naser & Youssef M Abu Amuna & Suliman A El Talla, 2017. "Impact of Electronic Human Resources Management on the Development of Electronic Educational Services in the Universities," Post-Print hal-01500357, HAL.
    3. Samy S. Abu Naser & Mazen J. Al Shobaki & Youssef M. Abu Amuna & Suliman A. El Talla, 2017. "The Reality of Electronic Human Resources Management in Palestinian Universities from the Perspective of the Staff in IT Centers," Post-Print hal-01516216, HAL.
    4. Asri Ahmad Sammoudi, 2016. "Measuring the Effect of Organization Structure on the Institution¡¯ Performance Efficiency: Empirical Study, Elicited from the Reality of the Palestinian Ministry of Education and Higher Education," International Journal of Social Science Studies, Redfame publishing, vol. 4(10), pages 48-60, October.
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