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Is Googlizing polluting ? The difficult emergence of stewards for low-carbon transition on the search engine market
[Googliser, c’est polluer ? La difficile émergence d’acteurs au service de la transition bas carbone sur le marché des moteurs de recherche]

Listed author(s):
  • Julie Bastianutti

    (LEM - Lille - Economie et Management - Université Catholique de Lille - CNRS - Centre National de la Recherche Scientifique - Université de Lille, Sciences Humaines et Sociales - Université de Lille, Sciences et Technologies)

  • Cécile Chamaret

    (i3-CRG - Centre de recherche en gestion i3 - Polytechnique - X - Université Paris-Saclay - CNRS - Centre National de la Recherche Scientifique)

The value proposition of ecological search engines is based on conducting online research that is respectful of the environment. Our study highlights two contrasting models. On the one hand, some agents promise to reduce energy consumption or CO2 emissions directly as a result of having to more effective technology. On the other hand, there are agents who propose to compensate CO2 emissions due to online research by supporting reforestation associations or by buying Carbon Credits. We show that the multiplication of initiatives and legitimacy issues have led to difficulties. Generating networks effects and an ability to legitimate an ecological positioning in the eyes of partners and users appear to be key success factors for these initiatives.

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Paper provided by HAL in its series Post-Print with number hal-01567958.

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Date of creation: Jul 2017
Publication status: Published in Entreprises et Histoire, Eska, 2017, Entreprises et changement climatique, 86 (1), pp.125-139. <10.3917/eh.086.0125>
Handle: RePEc:hal:journl:hal-01567958
DOI: 10.3917/eh.086.0125
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