Is Googlizing polluting ? The difficult emergence of stewards for low-carbon transition on the search engine market
[Googliser, c’est polluer ? La difficile émergence d’acteurs au service de la transition bas carbone sur le marché des moteurs de recherche]
The value proposition of ecological search engines is based on conducting online research that is respectful of the environment. Our study highlights two contrasting models. On the one hand, some agents promise to reduce energy consumption or CO2 emissions directly as a result of having to more effective technology. On the other hand, there are agents who propose to compensate CO2 emissions due to online research by supporting reforestation associations or by buying Carbon Credits. We show that the multiplication of initiatives and legitimacy issues have led to difficulties. Generating networks effects and an ability to legitimate an ecological positioning in the eyes of partners and users appear to be key success factors for these initiatives.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
|Date of creation:||Jul 2017|
|Publication status:||Published in Entreprises et Histoire, Eska, 2017, Entreprises et changement climatique, 86 (1), pp.125-139. <10.3917/eh.086.0125>|
|Note:||View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-01567958|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01567958. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.