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La capacité d'absorption, un processus d'imitation de produits

Author

Listed:
  • Bilal Bourkha

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

  • Benoît Demil

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

Les entreprises confrontées aux innovations produits de leurs concurrents peuvent les imiter en développant une capacité d'absorption. En étudiant 57 imitations sur le marché des cartes bancaires, les auteurs montrent que cette capacité est le résultat délibéré d'une coordination entre différents services, que cette capacité évolue et routinise le processus de décision pour imiter, et que les connaissances sur les marchés connexes permettent de construire une capacité d'absorption potentielle alors que les actifs complémentaires influencent la capacité d'absorption réalisée.

Suggested Citation

  • Bilal Bourkha & Benoît Demil, 2016. "La capacité d'absorption, un processus d'imitation de produits," Post-Print hal-01562994, HAL.
    • Handle: RePEc:hal:journl:hal-01562994
    DOI: 10.3166/rfg.2016.00026
    as

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