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Aesthetic, Ecology And Socialization : The Case Of The « Ugly Products »

Author

Listed:
  • Audrey Hanan

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Isabelle Muratore

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

Based on societal aspiration concerning food waste, a new offer has been proposed to consumers by retailers called "ugly" products. It concerns products which are usually discarded from the sale because they do not match aesthetic standardized criteria. Given the low level of awareness within the adult market towards these products, it would be interesting to focus on the children's receptiveness. Our purpose is to know, firstly, how this new offer of products modifies the perceptions of children, as well as their behavioral intentions. Secondly, to better understand the psychological mechanism specific to unaesthetic which could justify these inferences of perception. Finally, how to modify the value of these products will be investigated.

Suggested Citation

  • Audrey Hanan & Isabelle Muratore, 2017. "Aesthetic, Ecology And Socialization : The Case Of The « Ugly Products »," Post-Print hal-01531245, HAL.
  • Handle: RePEc:hal:journl:hal-01531245
    as

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