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The structuring of research in marketing In France with insights from researchers on future research themes
[Structuration de la recherche en marketing en France et point de vue des chercheurs sur les thématiques d'avenir]

Author

Listed:
  • Amina Béji-Bécheur

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Madeleine Besson

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management)

  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

This article analyses the process by which research in marketing has been constructed in France in the past and highlights the current visions and themes of interest for the researchers that will create its future. Documentary research and interviews were conducted to outline the structuring of research in marketing and to examine the extent to which it is embedded in the network of actors involved. A further study of research institutions and researchers allows for the mapping of eight themes in interest and relevant to the field of marketing. The researchers' thoughts on their positioning in relation to these themes are subsequently examined, along with their views on their role in relation to different groups, such as PhD students, businesses and broader groups in society.

Suggested Citation

  • Amina Béji-Bécheur & Madeleine Besson & Audrey Bonnemaizon, 2013. "The structuring of research in marketing In France with insights from researchers on future research themes [Structuration de la recherche en marketing en France et point de vue des chercheurs sur ," Post-Print hal-01516584, HAL.
    • Handle: RePEc:hal:journl:hal-01516584
    DOI: 10.7193/DM.072.43.64
    as

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