IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01515655.html
   My bibliography  Save this paper

Management interculturel. Comprendre et gérer la diversité culturelle

Author

Listed:
  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Cet ouvrage offre une vision complète et actualisée du management interculturel. Il vise à améliorer la compréhension des différences culturelles dans un contexte mondial en mutation. De nombreux conseils sont donnés aux managers afin de les aider à mieux gérer les situations interculturelles dans des environnements culturels variés. L'auteur présente les multiples facettes de la culture, les caractéristiques de nombreuses cultures nationales et leur gestion du temps, de l'espace et de la communication. Elle explique l'impact des différences culturelles sur l'organisation des activités, la gestion des ressources humaines, le marketing et les négociations internationales. L'analyse proposée est illustrée par des schémas de réflexion et d'action, de nombreux exemples et de témoignages, et 10 études de cas qui s'appuient sur des situations interculturelles.

Suggested Citation

  • Ulrike Mayrhofer, 2017. "Management interculturel. Comprendre et gérer la diversité culturelle," Post-Print hal-01515655, HAL.
    • Handle: RePEc:hal:journl:hal-01515655
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01515655. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.