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Les études de marché

Author

Listed:
  • Daniel Caumont

    (ICN Business School)

Abstract

Cet ouvrage définit les lieux d'application des études de marché dans les processus de décision marketing, ainsi que la méthodologie à suivre dans la conception d'une étude. Pour chaque étape de l'étude de marché, l'auteur expose les techniques essentielles à maîtriser. Cette 4e édition, à jour des nouvelles tendances, intègre notament des enrichissements sur les nouveaux médias d'enquête

Suggested Citation

  • Daniel Caumont, 2016. "Les études de marché," Post-Print hal-01512795, HAL.
    • Handle: RePEc:hal:journl:hal-01512795
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    Keywords

    études de marché;

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