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The conditions of success for sponsorship: The followup on young graduates by the association NQT
[Les conditions de la réussite de la relation de parrainage. Le cas emblématique de l’accompagnement des jeunes diplômés par l’association NQT]

Author

Listed:
  • Damien Collard

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Nathalie Raulet-Croset

    (i3-CRG - Centre de recherche en gestion i3 - X - École polytechnique - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, IAE Paris - Sorbonne Business School)

  • Jean-Baptiste Suquet

    (NEOMA - Neoma Business School, IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Laure Amar

    (i3-CRG - Centre de recherche en gestion i3 - X - École polytechnique - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

Abstract

A program of sponsorship is presented that follows up on young graduates from higher education who are looking for or returning to work. It seeks to facilitate access to the world of work for certain categories of youth and fight against discrimination. A "research-action" program, conducted at the request of an association that brings young graduates into contact with persons working in firms, has identified four major psychosocial motivations of the sponsorship relation: 1) the "Wow!" effect", 2) the Pygmalion effect, 3) the improvement of relational skills, and 4) the network effect. Taken together, they form a "magic square" of sponsorship.

Suggested Citation

  • Damien Collard & Nathalie Raulet-Croset & Jean-Baptiste Suquet & Laure Amar, 2016. "The conditions of success for sponsorship: The followup on young graduates by the association NQT [Les conditions de la réussite de la relation de parrainage. Le cas emblématique de l’accompagnemen," Post-Print hal-01512395, HAL.
    • Handle: RePEc:hal:journl:hal-01512395
    DOI: 10.3917/geco1.126.0051
    as

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