IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01509380.html
   My bibliography  Save this paper

Les connaissances et les compétences du client revues par le "MARKETING QUANTIQUE": la co-création est possible !

Author

Listed:
  • Oleg Curbatov

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

Abstract

La mise en jeu de la compétence du client dans un processus du marketing de co-création retrouve quelques incohérences avec la logique-même de la notion de la compétence. Une vision de la compétence basée sur la mobilisation des ressources du client nous précise déjà mieux ce processus, mais encore peu exploré quant à l'activation des ressources microscopiques ondulatoire du client, celles de 'connaissances' et 'olfactives, sensorielles'. Or, la modélisation de la physique quantique qui s'est déjà retrouvée avec ce genre de problèmes face aux paradoxes de l'intrication d'éléments infiniment petits ( quantum propriétés ), nous amène à revisiter la typologie des compétences du client selon le principe quantique et autour du concept baptisé : "Marketing Quantique".

Suggested Citation

  • Oleg Curbatov, 2012. "Les connaissances et les compétences du client revues par le "MARKETING QUANTIQUE": la co-création est possible !," Post-Print hal-01509380, HAL.
    • Handle: RePEc:hal:journl:hal-01509380
    Note: View the original document on HAL open archive server: https://hal.science/hal-01509380
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01509380/document
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01509380. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.