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Determinants of Responsible Consumer Behavior in France

Author

Listed:
  • Olga Ivanova Ruffo

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Javier Flores Zamora

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Silvester Ivanaj

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Insaf Khelladi

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

This study aims at identifying the determinants of responsible consumer behavior in France. Based on the theory of planned behavior and theory of reasoned action, we develop a conceptual model, which tests the influence of self-efficacy, media exposure, social group and selfidentity on environmentally-responsible attitude. Afterwards, the relationship between environmentally-responsible attitude and purchasing intention is tested. Based on data collected from 1098 respondents during the fall 2014, results show that self-efficacy is the strongest predictor of environmentally-responsible attitude in France followed by media exposure and social-group influence. In addition, clear self-identity seems also to be a strong determinant of responsible attitude.

Suggested Citation

  • Olga Ivanova Ruffo & Javier Flores Zamora & Silvester Ivanaj & Insaf Khelladi, 2015. "Determinants of Responsible Consumer Behavior in France," Post-Print hal-01507998, HAL.
    • Handle: RePEc:hal:journl:hal-01507998
    as

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