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LISA model: A new way to apprehend advertising persuasion process

Author

Listed:
  • Douniazed Filali Boissy

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

L'objectif principal de cet article est la présentation et le développement d'un nouveau raisonnement conceptuel dans le domaine de la persuasion publicitaire : le modèle L.I.S.A. Nous allons ainsi analyser les différents supports théoriques de ce modèle en vue d'apprécier sa pertinence dans une approche plurielle des processus publicitaires. Un exemple d'application de ce modèle sera donné, et son caractère intégrateur sera expliqué.

Suggested Citation

  • Douniazed Filali Boissy, 2015. "LISA model: A new way to apprehend advertising persuasion process," Post-Print hal-01507942, HAL.
    • Handle: RePEc:hal:journl:hal-01507942
    as

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