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Plus vite ou plus geek ?

Author

Listed:
  • Andréa Gourmelen

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Jeanne Lallement

    (LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

A l'heure où la grande distribution argumente sur ses innovations technologiques self-service permettant au consommateur de "gagner du temps" (caisse express, self-scanning), cette recherche propose de comparer deux antécédents du choix par le consommateur de sa formule de distribution alimentaire: la pression temporelle chronique et le rapport à la technologie. Une enquête portant sur 289 répondants montre que seul le rapport à la technologie est explicatif du choix d'une innovation commerciale, contrairement à la pression temporelle, suggérant ainsi aux distributeurs de changer d'argumentation et d'accompagner les consommateurs dans leurs usages de ces technologies self-services.

Suggested Citation

  • Andréa Gourmelen & Jeanne Lallement, 2015. "Plus vite ou plus geek ?," Post-Print hal-01488513, HAL.
    • Handle: RePEc:hal:journl:hal-01488513
    Note: View the original document on HAL open archive server: https://hal.science/hal-01488513
    as

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    File URL: https://hal.science/hal-01488513/document
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