IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01477872.html
   My bibliography  Save this paper

Performance of Product-Oriented Bop StrategiesAn Analysis by the Case Survey Method
[Eficiencia de las estrategias ‘base de la pirámide’ orientadassobre los productos Un análisis por el método de sondeo de casos]

Author

Listed:
  • Hervé Cheillan

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Geoffroy Enjolras

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Gilles Guieu

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

The issue of the economic and social determinants of performance of strategies aimedat creating products at the bottom of the economic pyramid (Bottom of the Pyramid-BoP) is still to be addressed nowadays. The method used in this study relies on a case survey, a kind of meta-analysis which allows to capitalize the conditions and the resultsof previous studies. On the one hand, the statistical study highlights a set of significant variables such as quality and adaptation. On the other hand, it validates the existence of apositive relationship between the economic performance and the social performance.

Suggested Citation

  • Hervé Cheillan & Geoffroy Enjolras & Gilles Guieu, 2016. "Performance of Product-Oriented Bop StrategiesAn Analysis by the Case Survey Method [Eficiencia de las estrategias ‘base de la pirámide’ orientadassobre los productos Un análisis por el método de s," Post-Print hal-01477872, HAL.
    • Handle: RePEc:hal:journl:hal-01477872
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01477872. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.