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Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference

Author

Listed:
  • Luk Warlop

    (KU Leuven - Catholic University of Leuven = Katholieke Universiteit Leuven)

  • L. J. Shruma Shruma

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Dwight Merunka

    (Euromed Marseille - École de management - Association Euromed Management - Marseille, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

  • Virginie de Barnier

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

Abstract

This article provides an overview of the papers from the 40th La Londe Marketing Communications and Consumer Behavior Conference that were selected for this special issue of the Journal of Business Research. The La Londe conference is a biennial event that attracts top researchers from across the world. A small and selective conference, its intimacy combined with high-quality presentations serves as an incubator for new ideas and fresh perspectives on consumer research, and does so through an international lens that is reflected in the diversity of countries represented on the conference program, the co-chairs of the conference, and the La Londe Conference Scientific Committee. Discover the world's research

Suggested Citation

  • Luk Warlop & L. J. Shruma Shruma & Dwight Merunka & Virginie de Barnier, 2014. "Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference," Post-Print hal-01472811, HAL.
    • Handle: RePEc:hal:journl:hal-01472811
    as

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