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Customer orientation and firm’s business performance : A moderated mediation model of environmental customer innovation and contextual factors

Author

Listed:
  • Sanja Pekovic

    (UCG - University of Montenegro)

  • Sylvie Rolland

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

The purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer orientation and business performance.

Suggested Citation

  • Sanja Pekovic & Sylvie Rolland, 2016. "Customer orientation and firm’s business performance : A moderated mediation model of environmental customer innovation and contextual factors," Post-Print hal-01450934, HAL.
    • Handle: RePEc:hal:journl:hal-01450934
    as

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    Citations

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    Cited by:

    1. Fabien Eymas & Faouzi Bensebaa, 2021. "Competitive strategies of small independent retailers," Post-Print hal-03960130, HAL.
    2. Fabien Eymas & Faouzi Bensebaa, 2021. "Competitive strategies of small independent retailers," Post-Print hal-03179166, HAL.
    3. Ahmed Taher, 2023. "Do corporate values have value? The impact of corporate values on financial performance," Future Business Journal, Springer, vol. 9(1), pages 1-11, December.
    4. María E. Aguilar-Fernández & José Ramon Otegi-Olaso, 2018. "Firm Size and the Business Model for Sustainable Innovation," Sustainability, MDPI, vol. 10(12), pages 1-27, December.
    5. Ulla A. Saari & Rupert J. Baumgartner & Saku J. Mäkinen, 2017. "Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context," Sustainability, MDPI, vol. 9(7), pages 1-26, July.
    6. Mahabubur Rahman & Saqib Aziz & Mathew Hughes, 2020. "The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 2001-2018, July.

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