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"De Clercq, Les Rois de la Frite" s'imposent : business développement d'un petit chez les géants !

Author

Listed:
  • Armelle Syren

    (NBS - Novancia Business School - CCIP IDF - Chambre de commerce et d’industrie - Paris-Île de France)

  • Maryline Schultz

    (NBS - Novancia Business School - CCIP IDF - Chambre de commerce et d’industrie - Paris-Île de France, CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Thibaud De Clercq, PDG de l'enseigne "De Clercq, Les Rois de la Frite" n'a pas trente ans et déjà 3 points de vente dans Paris, 21 salariés et s'est imposé sur le marché surexploité du fast food. Sa spécialité : la frite belge. Ses trois points de vente sont proches de centre d'affaires (Montmartre) ou d'universités (St Jacques et Tolbiac). Fort de ces trois ouvertures entre 2011 et 2014, il ne souhaite pas s'arrêter là mais s'interroge sur son type de développement sans vendre son âme.

Suggested Citation

  • Armelle Syren & Maryline Schultz, 2016. ""De Clercq, Les Rois de la Frite" s'imposent : business développement d'un petit chez les géants !," Post-Print hal-01447757, HAL.
    • Handle: RePEc:hal:journl:hal-01447757
    as

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