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"Diagonale des Fous" : stratégie événementielle d'un ultra-trail

Author

Listed:
  • Frédéric Lassalle

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Mathilde Pulh

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Une recherche pédagogique, appliquée au cas du Grand-Raid, qui traite de la stratégie événementielle d'une organisation sportive au travers des jeux d'acteurs, d'une logique touristique et dans un environnement concurrentiel en développement. Le Grand-Raid/Diagonale des fous est un Ultra-trail, organisé par l'association du Grand-Raid, sur l'île de La Réunion. A l'heure où les sports de randonnée, de nature et de découverte se développent, l'étude de la stratégie événementielle d'une telle manifestation prend toute son importance.

Suggested Citation

  • Frédéric Lassalle & Mathilde Pulh, 2016. ""Diagonale des Fous" : stratégie événementielle d'un ultra-trail," Post-Print hal-01447619, HAL.
    • Handle: RePEc:hal:journl:hal-01447619
    as

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