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Recherche et implications en marketing : l'intégration du développement durable

Author

Listed:
  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Elisa Monnot

    (THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique)

  • Fanny Reniou

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Florence Benoît-Moreau

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Fabrice Larceneux

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article explores the diffusion of sustainable development within the implications of French speaking marketing research through a textual analysis of five recent AFM Congresses proceedings and through an interpretation based on Bourdieu's sociological framework. It ends up with a discussion about the evolution of marketing research.

Suggested Citation

  • Béatrice Parguel & Elisa Monnot & Fanny Reniou & Florence Benoît-Moreau & Fabrice Larceneux, 2014. "Recherche et implications en marketing : l'intégration du développement durable," Post-Print hal-01441449, HAL.
    • Handle: RePEc:hal:journl:hal-01441449
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