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L'influence des caractéristiques contingentes d'un film sur le box-office

Author

Listed:
  • Orélien Berge

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

Although commercial performance of a movie is an important issue for managers, the results of marketing researches is conflicting. This paper attempts to objectify the statistical measure at the box office with few operators measured only by objective scales. The results, presented by a structural equation modeling, allows us to demonstrate that box office is explained by specific variables (word-of-mouth) and social influence (new concept : crowdscoring)

Suggested Citation

  • Orélien Berge, 2015. "L'influence des caractéristiques contingentes d'un film sur le box-office," Post-Print hal-01376863, HAL.
  • Handle: RePEc:hal:journl:hal-01376863
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    Keywords

    Box-office ; Marketing;

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