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Similarity in Values and the Perceived Trustworthiness Of Investment Funds

Author

Listed:
  • Marco Heimann
  • Jean-François Bonnefon

    (CLLE-LTC - Cognition, Langues, Langage, Ergonomie - EPHE - École Pratique des Hautes Études - PSL - Université Paris Sciences et Lettres - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Katia Lobre

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

The housing crisis of 2008 and more recently the European debt crisis spread a climate of mistrust amongst investors and the general public. We argue that financial institutions can foster trust through socially responsible investment funds thus contributing to global economic performance. We predict, however, that only funds with moral values similar to the ones of investors, are perceived to be more trustworthy than funds with different or without values. Using an innovative experimental design, we test the effect of value similarity and compare it to the effect of past financial performance. We find value similarity to be the underlying factor of the effect of social responsibility on trust. Simply labeling a fund as ethical did not impact trust ratings, and financial performance had a more general effect.

Suggested Citation

  • Marco Heimann & Jean-François Bonnefon & Katia Lobre, 2016. "Similarity in Values and the Perceived Trustworthiness Of Investment Funds," Post-Print hal-01376709, HAL.
    • Handle: RePEc:hal:journl:hal-01376709
    as

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