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Vers une meilleure compréhension du report de l'achat en ligne : le cas d'un billet de train

Author

Listed:
  • Lamia Mamlouk

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Jean-Louis Chandon

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

This research focuses on the determinant of online purchase deferral when the purchase is finally completed. It examines seven of its causes. Three of them were significant: non urgency, uncertainty of the need and the risks associated with the immediate completion of the purchase.

Suggested Citation

  • Lamia Mamlouk & Jean-Louis Chandon, 2012. "Vers une meilleure compréhension du report de l'achat en ligne : le cas d'un billet de train," Post-Print hal-01371466, HAL.
    • Handle: RePEc:hal:journl:hal-01371466
    as

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