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Stratégie d'innovation continue dans un contexte de Red Queen Effect : Une étude empirique

Author

Listed:
  • Hélène Delacour

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Sébastien Liarte

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, ISAM-IAE - Institut supérieur d'Administration et de Management [Nancy] - UL - Université de Lorraine)

Abstract

L'objectif de cette recherche est de compléter les recherches portant sur le RedQueen Effect (RQE) en détaillant les stratégies d'innovation continue mises enplace par les différentes entreprises dans une industrie. Les résultats de l'étude de cas longitudinale de l'industrie du rasage pour hommes de 1898 à 2012, montrent comment les entreprises font varier le type d'innovation (radical vs. incrémental) tout en maintenant un équilibre entre les deuxet en accélérant leur rythme de lancement dans le temps. Par ailleurs, contrairement à la littérature, les entreprises de cette industrie profitent des effets bénéfiques du RQE sans en subir les conséquences négatives.

Suggested Citation

  • Hélène Delacour & Sébastien Liarte, 2015. "Stratégie d'innovation continue dans un contexte de Red Queen Effect : Une étude empirique," Post-Print hal-01370245, HAL.
    • Handle: RePEc:hal:journl:hal-01370245
    DOI: 10.7202/1030392ar
    as

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