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Identity dimensions of cosmetics consumption for second-generation immigrants in France
[Les facettes identitaires de la consommation : le cas des cosmétiques chez les deuxièmes générations d’immigration]

Author

Listed:
  • Denis Darpy

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Virginie Silhouette-Dercourt

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

  • Christel de Lassus

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

This research focuses on second-generation female consumers' relationship to cosmetics. Cosmetics consumption carries individual, cultural, and social dimensions for second-generation immigrants. It enables them to individually manage their cultural identities. This research is grounded on 31 interviews of young female consumers relating to practices, products usage and purchased brands. A semiotic analysis is then conducted. Brands "from here", "from there" as well as global brands may use ingredients, colors and packaging design to modify cultural perceptions of products.

Suggested Citation

  • Denis Darpy & Virginie Silhouette-Dercourt & Christel de Lassus, 2013. "Identity dimensions of cosmetics consumption for second-generation immigrants in France [Les facettes identitaires de la consommation : le cas des cosmétiques chez les deuxièmes générations d’immig," Post-Print hal-01366409, HAL.
    • Handle: RePEc:hal:journl:hal-01366409
    DOI: 10.7193/DM.069.77.88
    as

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