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Intervención Socioeconómica Y Supervivencia De Los Emprendimientos

Author

Listed:
  • Rastrollo-Horrillo María-Angeles
  • Amandine Savall

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations)

Abstract

Existe un interés creciente en la literatura estratégica y económica por investigar los factores que explican la supervivencia de los emprendimientos. Junto a la proliferación de investigaciones con clara orientación hacia los aspectos externos, en consonancia con la importancia que los emprendedores conceden al mercado, se empieza a reclamar una mayor atención a los aspectos internos. Este trabajo pretende responder a la pregunta: ¿cómo superar las limitaciones internas que obstaculizan la rentabilidad en los primeros años de vida de una empresa?. A partir de una intervención socioeconómica en una empresa consultora de reciente creación, este trabajo muestra cómo el Socio-Economic Approach to Management (SEAM) ayuda a que las nuevas empresas implementen una estrategia interna que estructure la organización y establezca un sistema de dirección de personas que asegure su supervivencia.

Suggested Citation

  • Rastrollo-Horrillo María-Angeles & Amandine Savall, 2016. "Intervención Socioeconómica Y Supervivencia De Los Emprendimientos," Post-Print hal-01333046, HAL.
    • Handle: RePEc:hal:journl:hal-01333046
    as

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