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La participation du client au sein d’un environnement commercial: exploration des dispositifs et de l’initiative client dans un lieu attachant

Author

Listed:
  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Alain Debenedetti

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Philippe Mérigot

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

Abstract

La littérature limite généralement la participation du consommateur dans les lieux commerciaux aux dispositifs technologiques encadrés que propose la grande distribution, négligeant ainsi les autres éléments constitutifs du lieu (spatiaux, sociaux, symboliques) et la potentialité d'une participation initiée par le client. Cette recherche ethnographique réalisée dans un restaurant parisien dévoile trois formes de participation qui contribuent au positionnement du lieu et qui impliquent des degrés de matérialité et d'initiative variés : la participation-appropriation, la participation-contribution, et la participation-transmission. Elle contribue à la compréhension de la participation du client, et plus spécifiquement au sein de lieux commerciaux suscitant des liens affectifs forts.

Suggested Citation

  • Audrey Bonnemaizon & Alain Debenedetti & Philippe Mérigot, 2016. "La participation du client au sein d’un environnement commercial: exploration des dispositifs et de l’initiative client dans un lieu attachant," Post-Print hal-01332011, HAL.
    • Handle: RePEc:hal:journl:hal-01332011
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    Cited by:

    1. Alain Debenedetti, 2021. "Luxury stores as home-like places: How domestic meanings are staged and mobilized in luxury retail," Post-Print hal-03171771, HAL.

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