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When memory and emotions interact as mediators of "nostalgic" assessments: A study using psychophysiological measures

Author

Listed:
  • Raphaëlle Lambert-Pandraud

    (ESCP Europe - Ecole Supérieure de Commerce de Paris)

  • Bernard Gourvennec

    (LUSSI - Département Logique des Usages, Sciences sociales et Sciences de l'Information - UEB - Université européenne de Bretagne - European University of Brittany - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris])

  • Gilles Laurent

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Lydie Belaud

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

Recognition plays a central role on consumer choice (Shocker et al. 1991, Nedungadi 1990; Edelman 2010) Emotions play a central role in consumer attitude Nolstalgic preferences (Holbrook et al. 1989, 1991, 1994) Better response to emotional advertisements as opposed to rational advertisements in older consumers (Williams & Drolet 2005) Exploring how recognition impacts emotions

Suggested Citation

  • Raphaëlle Lambert-Pandraud & Bernard Gourvennec & Gilles Laurent & Lydie Belaud, 2015. "When memory and emotions interact as mediators of "nostalgic" assessments: A study using psychophysiological measures," Post-Print hal-01326443, HAL.
    • Handle: RePEc:hal:journl:hal-01326443
    as

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