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The adoption of digital tools in communities of practice - the case of Groupe SEB
[L’adoption des outils numériques dans les communautés de pratique - Le cas du Groupe SEB]

Author

Listed:
  • Lusine Arzumanyan

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Companies increasingly choose to develop communities of practice in the field of innovation. This research aims to contribute to a better understanding of the adoption of digital tools by the members of communities of practice. The empirical study was conducted within the Groupe SEB, a French multinational specialized in small household equipment. The analysis shows that it is essential to adapt the digital tools to the expectations of users. It also highlights the important role played by the direction of innovation in managing the animation of the community of practice.

Suggested Citation

  • Lusine Arzumanyan & Ulrike Mayrhofer, 2016. "The adoption of digital tools in communities of practice - the case of Groupe SEB [L’adoption des outils numériques dans les communautés de pratique - Le cas du Groupe SEB]," Post-Print hal-01306380, HAL.
    • Handle: RePEc:hal:journl:hal-01306380
    DOI: 10.3166/rfg.2016.00006
    as

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