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Shoppers et butineurs : des pratiques spatiales en magasin à différencier

Author

Listed:
  • Cindy Lombart

    (Audencia Recherche - Audencia Business School)

  • Blandine Labbé-Pinlon

    (Audencia Recherche - Audencia Business School)

Abstract

This research follows the pioneering works dedicated to the analysis of the spatial practices of the consumers in a store, with a double original perspective: to highlight the link between two major behaviors in customers' flow (shopping dictated by functional motivations vs. browsing, dictated by recreational motivations) and the spatial practices of customers in the store and to establish the stability of this link, i.e. the stability of the different spatial practices of shoppers and browsers. To this end, observations of customers in store were made in a specialized store (famous clothing retailer), a typology of the spatial practices proposed (by means of the semiotic square) and a differentiation of the spatial practices according to customers' motivations to come in the store (through semi-directive individual interviews) - shoppers versus browsers - established.

Suggested Citation

  • Cindy Lombart & Blandine Labbé-Pinlon, 2015. "Shoppers et butineurs : des pratiques spatiales en magasin à différencier," Post-Print hal-01257723, HAL.
    • Handle: RePEc:hal:journl:hal-01257723
    as

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