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Récits ordinaires et textes stratégiques

Author

Listed:
  • Valérie-Inès de La Ville

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers)

  • Eléonore Mounoud

    (Ecole Centrale Paris)

Abstract

Prendre en compte la nature textuelle des productions stratégiques de l'organisation conduit à souligner le rôle fondamental de la lecture dans la formation de la stratégie. La dynamique des textes stratégiques s'inscrit dans un double mouvement : d'une part, ils se constituent récursivement à partir des récits ordinaires liés aux activités quotidiennes et, d'autre part, ils interagissent avec les textes produits par les parties prenantes engagées par le devenir de l'organisation.

Suggested Citation

  • Valérie-Inès de La Ville & Eléonore Mounoud, 2005. "Récits ordinaires et textes stratégiques," Post-Print hal-01231078, HAL.
    • Handle: RePEc:hal:journl:hal-01231078
    DOI: 10.3166/rfg.159.343-358
    Note: View the original document on HAL open archive server: https://hal.science/hal-01231078
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    Keywords

    texte; stratégie; récit; narration;
    All these keywords.

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