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L'agrément du lieu d'origine fait-il vendre ? La contribution des aménités à la valorisation des produits de terroir

Author

Listed:
  • François Lenglet

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Dominique Kreziak

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Anne Marie Lacroix

    (GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique)

Abstract

Terroir product marketing usually relies on cognitive attributes such as place of origin, quality or speci- fic know-how. A more affective dimension based on landscape could be used, based on the concept of envi- ronmental amenities. A specific measure is developed. Experimental results reveal that environmental ameni- ties influence the assessment of terroir products.

Suggested Citation

  • François Lenglet & Dominique Kreziak & Anne Marie Lacroix, 2015. "L'agrément du lieu d'origine fait-il vendre ? La contribution des aménités à la valorisation des produits de terroir," Post-Print hal-01225258, HAL.
    • Handle: RePEc:hal:journl:hal-01225258
    Note: View the original document on HAL open archive server: https://hal.science/hal-01225258
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    Cited by:

    1. Jérôme Lacoeuilhe & Didier Louis & Cindy Lombart, 2017. "Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand," Post-Print hal-01672920, HAL.

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