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Modélisation et tests des effets d’une stratégie d’enrichissement expérientiel : application au contexte touristique

Author

Listed:
  • Lydie Bonnefoy-Claudet

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Rémi Mencarelli

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Cindy Lombart

    (Audencia Recherche - Audencia Business School)

Abstract

Cette recherche questionne l'efficacité des stratégies d'enrichissement des offres d'expérience. Un modèle intégrant différents effets de ces stratégies sur le consommateur : émotions positives élémentaires – enchantement – satisfaction – valeur de consommation – intentions comportementales est proposé. Une étude dans le secteur touristique valide empiriquement le modèle mais conduit à rejeter l'hypothèse d'un effet des contextes expérientiels différenciés sur ce modèle.

Suggested Citation

  • Lydie Bonnefoy-Claudet & Rémi Mencarelli & Cindy Lombart, 2015. "Modélisation et tests des effets d’une stratégie d’enrichissement expérientiel : application au contexte touristique," Post-Print hal-01213369, HAL.
    • Handle: RePEc:hal:journl:hal-01213369
    DOI: 10.1177/0767370115585495
    Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-01213369
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