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Proposition d’un modèle explicatif de l’écart entre intention et comportement de consommer responsable intégrant les facteurs situationnels, une étude appliquée à l’alimentation

Author

Listed:
  • Eric Lombardot

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Ophélie Mugel

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Le développement durable (DD) et la consommation responsable (CR) prennent une place croissante dans la vie des individus et modifient leurs représentations de l'alimentation. Pourtant, des résistances et des techniques de neutralisation limitent la transformation de ces attitudes et intentions favorables en comportements effectifs. L'objectif de cette recherche inscrite dans la grounded theory est de proposer un modèle explicatif des freins, notamment situationnels, à la transformation des intentions de CR en comportements effectifs, à travers une étude qualitative portant sur 64 individus.

Suggested Citation

  • Eric Lombardot & Ophélie Mugel, 2015. "Proposition d’un modèle explicatif de l’écart entre intention et comportement de consommer responsable intégrant les facteurs situationnels, une étude appliquée à l’alimentation," Post-Print hal-01206407, HAL.
    • Handle: RePEc:hal:journl:hal-01206407
    Note: View the original document on HAL open archive server: https://hal.science/hal-01206407
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    Keywords

    alimentation; distribution; théorie de la neutralisation; consommation responsable; freins;
    All these keywords.

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