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Questioning the concept of value : from business models to the emergence of new markets

Author

Listed:
  • Gilles Roehrich

    (IAE - Institut d'Administration des Entreprises)

  • Daniel Llerena

    (GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique, Université Pierre Mendès-France (Grenoble 2))

Abstract

In this chapter the authors firstly present the three elements that make the heart of a market system : the consumption values on the demand side, the value proposition and the value network on the supply side. They will then look into the dynamics into the emergence of a new market through the dynamics of the relations between these three elements as well as the variety of configurations of new markets, both from the offer and demand sides.

Suggested Citation

  • Gilles Roehrich & Daniel Llerena, 2011. "Questioning the concept of value : from business models to the emergence of new markets," Post-Print hal-01174318, HAL.
    • Handle: RePEc:hal:journl:hal-01174318
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