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Les blogs adolescents : quels usages pour les marques?

Author

Listed:
  • Pascale Ezan

    (NEOMA - Neoma Business School, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Stéphane Mallet

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • C. Rouen-Mallet

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Support of social interactions, the blogosphere constitutes an identity support of construction for tee- nagers. From there, this qualitative study proposes a typology of the blogs highlighting the different moda- lities of these interactions between peers. This study also underlines the potentialities offered by the blo- gosphere for brands wishing to understand the practices of the consumption of teenagers and to build with them a durable relationship on the Internet

Suggested Citation

  • Pascale Ezan & Stéphane Mallet & C. Rouen-Mallet, 2014. "Les blogs adolescents : quels usages pour les marques?," Post-Print hal-01159124, HAL.
    • Handle: RePEc:hal:journl:hal-01159124
    as

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