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Corporate social responsibility engagement and organizational attractiveness: does communication protect when coping with crisis?
[Engagement RSE et attractivité organisationnelle : la communication protège-t-elle en cas de crise ?]

Author

Listed:
  • Sonia Capelli

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Chloé Guillot-Soulez

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • William Sabadie

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

According to the existing literature, the more socially responsible the firm is perceived, the more the firm benefits from a good organizational attractiveness, that is to say the firm hires and retains easier its employees. Corporate socially responsible communication, claiming the firm values, contributes to build and maintain this CSR image. This research proposes to consider the influence of CSR communication on organizational attractiveness when the firm is challenged by a crisis on its commitments. Results of an experiment show that CSR communication protects organizational attractiveness when a crisis calls into question the commitment claimed.

Suggested Citation

  • Sonia Capelli & Chloé Guillot-Soulez & William Sabadie, 2015. "Corporate social responsibility engagement and organizational attractiveness: does communication protect when coping with crisis? [Engagement RSE et attractivité organisationnelle : la communicatio," Post-Print hal-01157176, HAL.
    • Handle: RePEc:hal:journl:hal-01157176
    DOI: 10.3917/grhu.096.0003
    as

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