IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01140627.html
   My bibliography  Save this paper

Global-Local (Glocal) Creation Of Value-Added

Author

Listed:
  • Frantz Datry

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations)

  • Amandine Savall

    (ISEOR - Institut de Socio-économie des Entreprises et des ORganisations - Institut de socio-économie des entreprises et des organisations)

Abstract

The challenge of balancing the needs of short-term economic results and sustainable involvement of organizational actors is a common issue for any company. In the case of listed multinational corporation subsidiaries, this issue takes on a more significant place. The management methods in these particular subsidiaries are usually based on a two-fold dimension: one is global at the international group's level; and the other is local at the country level. Corporate brand strategy and profitability objectives are usually decided at the global level. Then, the sales and marketing strategy is adapted by the subsidiary's top management to meet local market requirements and to clear sufficient profit to keep some of it at the local scale, after serving the international group's appetite.

Suggested Citation

  • Frantz Datry & Amandine Savall, 2015. "Global-Local (Glocal) Creation Of Value-Added," Post-Print hal-01140627, HAL.
    • Handle: RePEc:hal:journl:hal-01140627
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01140627. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.