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Concours pédagogique à la création d'entreprises innovantes : l'exemple de Challenge Projets d'Entreprendre de TELECOM et Management SudParis

Author

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  • Philippe Jourdan

    (IUT-UPEC - IUT Creteil-Vitry - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Cet ouvrage de référence en marketing est un complément indispensable aux cours de marketing. Il offre une grande variété de cas pratiques et appliqués permettant aux étudiants de s'approprier les principaux concepts du marketing-mix. écrit en collaboration par des universitaires et des praticiens, il concilie le souci de la pédagogie et le réalisme des situations décrites''

Suggested Citation

  • Philippe Jourdan, 2009. "Concours pédagogique à la création d'entreprises innovantes : l'exemple de Challenge Projets d'Entreprendre de TELECOM et Management SudParis," Post-Print hal-01134927, HAL.
  • Handle: RePEc:hal:journl:hal-01134927
    as

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