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Dispositifs d’enrôlement pour une consommation plus responsable : le cas de La Louve Coop

Author

Listed:
  • Hajar El Karmouni

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

L'émergence du consommateur responsable a été beaucoup discutée dans la littérature. Mais il semble que ce type de consommation est plus célébré que pratiqué. Une grande divergence entre les sondages d'opinion sur les valeurs relatives à la consommation responsable, et le volume des ventes de produits responsable est remarquée. Cependant certaines initiatives sont parvenues à mobiliser des consommateurs. En considérant la consommation responsable comme un ensemble de pratiques nous pouvons comprendre comment elle se diffuse en recrutant des individus. A travers cette communication, nous essayerons de décrire les dispositifs d'enrôlement mis en place par La Louve Coop, futur supermarché collaboratif et participatif à but non lucratif.

Suggested Citation

  • Hajar El Karmouni, 2014. "Dispositifs d’enrôlement pour une consommation plus responsable : le cas de La Louve Coop," Post-Print hal-01123728, HAL.
    • Handle: RePEc:hal:journl:hal-01123728
    as

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