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Value and consumption practices associated to free newspapers : an exploratory approach
[Valeur(s) et pratiques associées à la consommation de journaux gratuits]

Author

Listed:
  • Alix Poels

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Sandrine Hollet-Haudebert

Abstract

This research focus on the value and consumption practices associated to "permanent" free goods as free newspapers. A qualitative study based on observation and semi-structured interviews underline the fact that free goods are valued or depreciated regarding three levels : individualized, public or societal.

Suggested Citation

  • Alix Poels & Sandrine Hollet-Haudebert, 2013. "Value and consumption practices associated to free newspapers : an exploratory approach [Valeur(s) et pratiques associées à la consommation de journaux gratuits]," Post-Print hal-01123684, HAL.
    • Handle: RePEc:hal:journl:hal-01123684
    as

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    Keywords

    Journaux gratuits; Gratuité;

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