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Spectacle vivant : réputation d'un artiste pour la génération Y

Author

Listed:
  • Florence Euzéby

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Jeanne Lallement

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Carole Martinez

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Reputation is a buzz-word, over-used by marketers, managers and researchers. Unfortunately, its definition is seldom, and doesn't meet any consensus in the academic world. This article tries to provide a state of the art of reputation in the specific field of performing arts for a precise target: the digital natives. Thanks to a qualitative exploratory method, the concept of reputation is detailed with regards to its antecedents, dimensions and consequences. Finally, a conclusion proposes a new definition of reputation for Y generation.

Suggested Citation

  • Florence Euzéby & Jeanne Lallement & Carole Martinez, 2013. "Spectacle vivant : réputation d'un artiste pour la génération Y," Post-Print hal-01123538, HAL.
    • Handle: RePEc:hal:journl:hal-01123538
    Note: View the original document on HAL open archive server: https://hal.science/hal-01123538
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