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Business companies and respect for consumers’ privacy
[Entreprise et Respect de la vie privée du consommateur]

Author

Listed:
  • Régis Dumoulin

    (LAREMA - Laboratoire Angevin de Recherche en Mathématiques - UA - Université d'Angers - CNRS - Centre National de la Recherche Scientifique)

  • Caroline Lancelot Miltgen

    (LAREMA - Laboratoire Angevin de Recherche en Mathématiques - UA - Université d'Angers - CNRS - Centre National de la Recherche Scientifique)

Abstract

A better definition of equilibrium is required when, on the one hand, consumer's privacy concerns are growing and, on the other hand, the desire for companies to find out more about their customers is increasing daily. In this article we analyse the way in which companies must tackle the issues and limits concerning data collection. We also show why it is important to define a real relational strategy, in an ambiguous institutional context.

Suggested Citation

  • Régis Dumoulin & Caroline Lancelot Miltgen, 2012. "Business companies and respect for consumers’ privacy [Entreprise et Respect de la vie privée du consommateur]," Post-Print hal-01115987, HAL.
    • Handle: RePEc:hal:journl:hal-01115987
    Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-01115987
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