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Start-up mid and long term strategic management using a business model portfolio

Author

Listed:
  • Valérie Sabatier

    (GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique, MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

  • Tristan Rouselle

    (3PX Therapeutics - 3PX Therapeutics)

  • Vincent Mangematin

    (MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

Abstract

The management of a portfolio of Business Models can help high technology SMEs make strategic decisions. This chapter highlights the use of methodology based on a portfolio of Business Models to ensure the medium term development of a company and its long term development, using a balanced grid of Business Models. The case used to illustrate the approach shows how PX'Therapeutics, a French biotechnology company, built its strategy and translated it into its portfolio of Business Models. This grid positions the level of promise and the level of risk for each Business Model. The latter, represented graphically, enable a manager to show the balance of the portfolio.

Suggested Citation

  • Valérie Sabatier & Tristan Rouselle & Vincent Mangematin, 2011. "Start-up mid and long term strategic management using a business model portfolio," Post-Print hal-01107569, HAL.
    • Handle: RePEc:hal:journl:hal-01107569
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-01107569
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