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Club Med, le rôle clé joué par le personnel de contact

Author

Listed:
  • Sylvie Hertrich

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - Ecole de Management de Strasbourg)

  • Ulrike Mayrhofer

    () (Centre de Recherche Magellan - UJML - Université Jean Moulin - Lyon III - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Précurseur de la formule du tout compris dans des villages de vacances, le Club Méditerranée a récemment choisi de repositionner son offre vers le haut de gamme afin de se démarquer de la concurrence et d'attirer une clientèle plus internationale. Cette nouvelle stratégie, qui est déclinée dans les 71 villages de vacances répartis à travers le monde, se traduit par un changement en profondeur de toutes les composantes de l'offre. Le personnel de contact du Club Méditerranée joue un rôle central dans cette montée en gamme.

Suggested Citation

  • Sylvie Hertrich & Ulrike Mayrhofer, 2014. "Club Med, le rôle clé joué par le personnel de contact," Post-Print hal-01059373, HAL.
  • Handle: RePEc:hal:journl:hal-01059373
    Note: View the original document on HAL open archive server: https://hal-univ-lyon3.archives-ouvertes.fr/hal-01059373
    as

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