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Club Med, le rôle clé joué par le personnel de contact

Listed author(s):
  • Sylvie Hertrich

    (Humanis - Humans and Management in Society - EM Strasbourg - Ecole de Management de Strasbourg)

  • Ulrike Mayrhofer


    (Centre de Recherche Magellan - Université Jean Moulin - Lyon III - Institut d'Administration des Entreprises (IAE) - Lyon)

Registered author(s):

    Précurseur de la formule du tout compris dans des villages de vacances, le Club Méditerranée a récemment choisi de repositionner son offre vers le haut de gamme afin de se démarquer de la concurrence et d'attirer une clientèle plus internationale. Cette nouvelle stratégie, qui est déclinée dans les 71 villages de vacances répartis à travers le monde, se traduit par un changement en profondeur de toutes les composantes de l'offre. Le personnel de contact du Club Méditerranée joue un rôle central dans cette montée en gamme.

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    Paper provided by HAL in its series Post-Print with number hal-01059373.

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    Date of creation: 18 Aug 2014
    Publication status: Published in Etude de cas publiée dans l'ouvrage : Ch. Lovelock, J. Wirtz, D. Lapert et A. Munos (éds.), Mar.. 2014
    Handle: RePEc:hal:journl:hal-01059373
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