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Le management stratégique des ONG ou la quête de légitimité

Author

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  • Sonia Couprie

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

An NGO value creation is more determined by the social changes it develops than by its financial bottom line. However, its operational performance is not necessarily linked to its organizational longevity, which is more dependent on its capacity to attract financial resources. In a more and more competitive context, especially for accessing resources, NGO should be able to define a strategy and to combine its organizational resources and competences, to ensure an efficient and premium action, which will confer necessary legitimacy and longevity to accomplish its social mission. NGO strategic management can be viewed as the association of its social mission and expectations from stakeholders it is accountable to. A complex and changing environment will add constraints to this strategy elaboration. Quest for legitimacy seems to be one of NGO's strategy aims, as it appears to be the warrant of their operational capacity, therefore of their operational performance and organizational longevity.

Suggested Citation

  • Sonia Couprie, 2011. "Le management stratégique des ONG ou la quête de légitimité," Post-Print hal-00976067, HAL.
    • Handle: RePEc:hal:journl:hal-00976067
    as

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