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Renault-Nissan-Daimler : A Global Strategic Alliance

Author

Listed:
  • Christoph Barmeyer

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

In 2010, three leading actors of the global automobile industry, the French company Renault, its Japanese partner Nissan and the German Daimler group, announced the creation of a strategic alliance. The cooperation is formalized by a contractual agreement with mutual minority equity stakes. The main objectives of this trilateral partnership are to save costs and to develop synergies, while keeping brand and corporate identities. The fields of collaboration cover supply, R&D, production, enlargement of product lines and human resources.

Suggested Citation

  • Christoph Barmeyer & Ulrike Mayrhofer, 2014. "Renault-Nissan-Daimler : A Global Strategic Alliance," Post-Print hal-00974071, HAL.
    • Handle: RePEc:hal:journl:hal-00974071
    as

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